MP-product-line

MP-product-line - OFFERED BY ONE PRODUCER OR ONE CHANNEL...

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PRODUCT LINE / DEPTH AND WIDTH PRODUCT LINE -> THE EXTENT AND VARIETY OF OFFERINGS FOR A CATEGORY OF PRODUCT OFFERED BY A PRODUCER OFFERED BY A CHANNEL MEMBER (ASSORTMENT)
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DEPTH OF LINE: THE NUMBER OF ALTERNATIVE PRODUCT OFFERINGS IN ONE PRODUCT CATEGORY . DETERGENTS FROM P&G
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WIDTH OF LINE: THE NUMBER OF ALTERNATIVE PRODUCT CATEGORIES
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Unformatted text preview: OFFERED BY ONE PRODUCER OR ONE CHANNEL MEMBER EXAMPLE PROCTER & GAMBLE (part two!) PRODUCT LINE: PROCTER & GAMBLE WIDTH OF LINE CLASSROOM PROBLEM FORM INTO YOUR GROUPS FIND THE EXTENT (LENGTH AND WIDTH) OF THE PRODUCTS MADE BY ARCHER DANIELS MIDLAND CORP. AND HONDA AUTOMOBILES...
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This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.

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MP-product-line - OFFERED BY ONE PRODUCER OR ONE CHANNEL...

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