MP-promotion-budgeting

MP-promotion-budgeting - 5.3 percent Catalog, mail order...

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BUDGETING FOR PROMOTION 1- SPEND AS MUCH AS COMPETITION
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BUDGETING FOR PROMOTION 1- SPEND AS MUCH AS CAN AFFORD
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BUDGETING FOR PROMOTION 1- SPEND A FIXED PERCENT OF REVENUE
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BUDGETING FOR PROMOTION 1- SPEND ACCORDING TO THE MARKETING OBJECTIVES
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ADVERTISING AS PERCENT OF SALES Grocery stores 1.3 percent Apparel  2.9 percent Soft drinks 2.9 percent Lawn/garden   4.0 percent Education    5.0 percent Computers  5.1 percent TV, radio, electronics
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Unformatted text preview: 5.3 percent Catalog, mail order 5.7 percent Retail stores 5.8 percent Investment advice 8.6 percent ADVERTISING AS PERCENT OF SALES Cosmetics 10.4 percent Confections 10.6 percent Memberships 11.0 percent Toys 14.2 percent Cleaning supplies 14.5 percent SOURCE = http://business.lycos.com/cch/guidebook.html Schoenfeld & Associates of Lincolnwood, (1990)...
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MP-promotion-budgeting - 5.3 percent Catalog, mail order...

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