MP-promotion-steps

MP-promotion-steps - TO DO: INDENTIFY THE TARGET AUDIENCE...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
STEPS IN THE PROMOTION PROCESS 1- IDENTIFY TARGET AUDIENCE 2-DETERMINE THE DESIRED RESPONSE 3- CHOOSE A MESSAGE TO GET THE RESPONSE 4-CHOOSE THE APPROPRIATE MEDIA
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
CLASS ROOM PROBLEM SUPPOSE YOU WERE THE MARKETING MANAGER FOR THE MBA PROGRAM AT UB/TOWSON
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: TO DO: INDENTIFY THE TARGET AUDIENCE 1) DETERMINE THE DESIRED RESPONSE 1) CHOOSE THE RIGHT MESSAGE 1) CHOOSE THE APPROPRIATE MEDIA FORM INTO GROUPS --- WRITE YOUR ANSWERS...
View Full Document

Page1 / 2

MP-promotion-steps - TO DO: INDENTIFY THE TARGET AUDIENCE...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online