MP-psychographics

MP-psychographics - BEHAVIORISTIC (WHY WE BUY) BENEFITS...

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CONSUMER MARKETS PSYCHOGRAPHICS 1- PERSONALITY INWARD LOOKING / OUTWARD LOOKING TALKATIVE / QUIET
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2- LIFESTYLE = HOW WE LEAD OUR LIFE
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BEHAVIORISTIC (HOW WE BUY) AT WORK, HOME, OR ON VACATION
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BEHAVIORISTIC (continued) 2- 10% OF CONSUMERS WHO CONSUME 80% OF PRODUCT (EXAMPLE BEER DRINKERS)
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Unformatted text preview: BEHAVIORISTIC (WHY WE BUY) BENEFITS SOUGHT: EXAMPLE: PAPER WRITING, TOILET, WRAP, TOWELS, ETC. CLASSROOM PROBLEM LIST ON A SHEET OF PAPER THE POTENTIAL SEGMENTS (BENEFITS SOUGHT) FOR DIGITAL CAMERAS (DO NOT LIST PRODUCTS, LIST PEOPLE! )...
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MP-psychographics - BEHAVIORISTIC (WHY WE BUY) BENEFITS...

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