MP-types-of-questions-on-eaminations_1

MP-types-of-questions-on-eaminations_1 - VIDEO THAT THE KEY...

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THE FOLLOWING ARE THE KINDS OF QUESTIONS YOU MIGHT SEE ON MY EXAMINATIONS READ THE QUESTIONS CAREFULLY. USE YOUR BRAIN.
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SUPPOSE THE “CONTENT” IS ABOUT THE DEFINITION OF MARKETING. A QUESTIONS MIGHT BE-> “THE MOST IMPORTANT MARKETING FUNCTION IS PRODUCT DEVELOPMENT” DO YOU AGREE? IF SO, SAY WHY. IF NOT, SAY WHY NOT. YOUR ANSWER SHOULD SAY “NO, I DO NOT AGREE! ALL THE FUNCTIONS OF MARKETING ARE EQUALLY IMPORTANT
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SUPPOSE THE “CONTENT” IS ABOUT THE DEFINITION OF SOME IDEA. I MAY ASK THIS KIND OF QUESTION: DEFINE THE TERM, “SOCIETAL MARKETING” YOUR ANSWER SHOULD BE: “SOCIETAL MARKETING IS MARKETING THAT CONSIDERS THE AFFECT THE MARKETING EFFORT MAY MAKE UPON ALL THE PEOPLE CONNECTED WITH THE TRANSACTION.”
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SUPPOSE THE “CONTENT” IS THE VIDEO CONTAINING THE MARKETING PHILOSOPHY OF BARRY JUDGE, THE CMO OF BEST BUY STORES. A QUESTION MIGHT BE: “BARRY JUDGE SUGGESTED IN A
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Unformatted text preview: VIDEO THAT THE KEY TO SUCCESSFUL SELLING AT BEST BUY IS THE INVENTORY THAT IS KEPT AT THE STORE THAT ENSURES PLENTY OF PRODUCT AVAILABLE TO CUSTOMERS”. DO YOU AGREE OR DISAGREE. EXPLAIN YOUR ANSWER. THE ANSWER SHOULD BE: “NO, THAT IS NOT WHAT BARRY JUDGE SAID. HE SUGGESTED THAT BEST BUY SHOULD CUSTOMIZE ITS APPROACH TO CUSTOMERS.” SUPPOSE THE “CONTENT” IS ABOUT THE HISTORY OF MARKETING. A QUESTIONS MIGHT BE-> “WHEN DID ‘MARKETING’ BEGIN?” YOUR ANSWER SHOULD BE -> “WITH OG THE CAVEMAN” SUPPOSE THE “CONTENT” IS ABOUT DEMOGRAPHICS. A QUESTION MIGHT BE -> “THE PURCHASE BEHAVIOR OF AN INDIVIDUAL IS A MEASURE OF DEMOGRAPHICS. DO YOU AGREE WITH THIS STATEMENT? IF SO, SAY WHY. IF NOT, SAY WHY NOT.” YOUR ANSWER SHOULD BE THAT “PURCHASE BEHAVIOR OF AN INDIVIDUAL IS NOT CONSIDERED A DEMOGRAPHIC METHOD OF MARKET SEGMENTATION ”...
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MP-types-of-questions-on-eaminations_1 - VIDEO THAT THE KEY...

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