MP-Viewing-Markets

MP-Viewing-Markets - SELLS TO A MAKER OF A PRODUCT THAT IS SOLD TO FINAL USERS/CUSTOMERS PEOPLE THAT BUY CONSUMER PRODUCTS PEOPLE THAT BUY

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Assessing a Market Market Segmentation Dividing a heterogeneous people market into homogeneous groups.
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HETEROGENEOUS = GROUPS OF PEOPLE THAT HAVE DIFFERENT CHARACTERISTICS
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Homogeneous = GROUPS OF PEOPLE THAT HAVE SIMILAR CHARACTERISTICS
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SEGMENTING A MARKET BY GENDER: MEN / WOMEN Note – the parts add to the total!
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Segmentation is NOT the same as product differentiation (real or imaginary differences among products). Another Example: KINDS OF PEOPLE WHO LIKE: SPORT CARS SUVS SEDANS COMPACT
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METHODS OF SEGMENTING A MARKET CONSUMER / INDUSTRIAL CONSUMER MARKET IS ONE THAT SELLS TO FINAL USER/CUSTOMERS INDUSTRIAL MARKET IS ONE THAT
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Unformatted text preview: SELLS TO A MAKER OF A PRODUCT THAT IS SOLD TO FINAL USERS/CUSTOMERS PEOPLE THAT BUY CONSUMER PRODUCTS PEOPLE THAT BUY INDUSTRIAL PRODUCTS Backhoe loaders Farm seed Classroom Problem: 1- Form into groups (< 7 people). 2- Find out what these businesses do. 3- Appoint a spokesperson to explain what these businesses do to the class. 4- Avoid buzzwords like “Engineered Services” or “Technology Applications”! 1- RTKL 2- JM Huber 3- Environmental Elements Corporation 4- Science Applications International 5- Energy Solutions LLC 6- Cinetic Landis Corporation...
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This note was uploaded on 10/25/2010 for the course MKTG 341 taught by Professor Murshed during the Fall '08 term at Towson.

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MP-Viewing-Markets - SELLS TO A MAKER OF A PRODUCT THAT IS SOLD TO FINAL USERS/CUSTOMERS PEOPLE THAT BUY CONSUMER PRODUCTS PEOPLE THAT BUY

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