9_5s - Organisational Capability Analysis Dr M Thenmozhi...

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Organisational Capability Analysis Dr. M. Thenmozhi Professor Department of Management Studies Indian Institute of Technology Madras Chennai 600 036 E-mail: [email protected]
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ORGANIZATIONAL APPRAISAL •Internal Environment - strength & weakness in different functional areas Organization capability - Capacity & ability to use distinctive competencies to excel in a particular field - Abilty to use its ‘S’ & ‘W’ to exploit ‘O’ & face ‘T’ in its external environment Organization resources - Physical & human cost, availability - strength / weakness
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ORGANIZATIONAL APPRAISAL Organization behaviour Identity & character of an organization leadership, Mgt. Philosophy, values, culture, Qly of work environment, Organization climate, organization politics etc. Resource Behaviour Distinctive competence - Any advantage a company has over its competitor - it can do something which they cannot or can do better - opportunity for an organization to capitalize - low cost, Superior Quality, R&D skills etc.
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METHODS & TECHNIQUES USED FOR ORGANIZATIONAL APPRAISAL Comprehensive, long term Financial Analysis - Ratio Analysis, EVA, ABC Key factor rating - Rating of different factors through different questions Value chain analysis VRIO framework
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METHODS & TECHNIQUES USED FOR ORGANIZATIONAL APPRAISAL … BCG, GE Matrix , PIMS, McKinsey 7S Balanced Scorecard Competitive Advantage Profile Strategic Advantage profile Internal Factor Analysis Summary
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SWOT ANALYSIS • Identify & classify firm’s resources-S&W • Combine firm’s strength into specific capabilities – Corporate capability- may be distinctive competence • Strategy that best exploits the firms resources • Identify resource gaps & Invest in upgrading
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ORGANIZATIONAL APPRAISAL Organizational Capability Profile (OCP) - Weakness(-5), Normal(0), Strength(5) Financial Capability Profile (a) Sources of funds (b) Usage of funds (c) Management of funds Marketing Capability Profile (a) Product related (b) Price related (c) Promotion related (d) Integrative & Systematic
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ORGANIZATIONAL APPRAISAL Operations Capability Factor (a) Production system (b) Operation & Control system (c) R&D system Personnel Capability Factor (a) Personnel system (b) Organization & employee characteristics (c) Industrial Relations General Management Capability (a) General Management Systems (b) External Relations (c) Organization climate
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EXAMPLES OF ORGANIZATIONAL CAPABILITY PROFILE Financial Capability Bajaj - Cash Management LIC - Centralized payment, decentralized collection Reliance - high investor confidence Escorts - Amicable relation with Fis arketing Capability Hindustan Lever - Distribution Channel IDBI/ICICI Bank - Wide variety of products Tata - Company / Product Image
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EXAMPLES OF ORGANIZATIONAL CAPABILITY PROFILE Operations Capability Lakshmi machine works - absorb imported technology Balmer & Lawrie - R&D - New specialty chemicals Personnel Capability Apollo tyres - Industrial relations problem
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EXAMPLES OF ORGANIZATIONAL CAPABILITY PROFILE General management capability Malayalam Manaroma - largest selling newspaper Unchallenged leadership - Unified, stable Best edited & most professionally produced
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This note was uploaded on 09/24/2010 for the course BUS busi taught by Professor Gg during the Spring '10 term at CUNY Baruch.

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9_5s - Organisational Capability Analysis Dr M Thenmozhi...

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