chpt 2 faq

chpt 2 faq - FAQs Chapter 2 1. What are three or four...

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FAQs – Chapter 2 1. What are three or four well-known firms that succeed through cost leadership. Many possible examples would be correct here. Examples offered in the chapter include Wal-Mart, Texas Instruments, Du Pont, and Compaq. 2. What are three or four well-known firms that succeed through product differentiation. . Many possible examples would be correct here. Examples offered in the chapter include Tiffany, Bentley automobiles, Caterpillar, Rolex, Maytag, and Kitchen Aid. 3. What are two or three firms that succeed through product/market focus. Many possible examples would be correct here. Examples offered in the chapter include regional CPA firms and consulting firms. 4. What is the process of identifying a sustainable competitive advantage for a firm. The process of identifying a sustainable competitive advantage has three steps: Step One: Obtain a strategic analysis of the firm using SWOT analysis. SWOT analysis is a systematic procedure for identifying a firm's critical success factors -- its internal s trengths and w eaknesses, and its external o pportunities and t hreats . Step Two: Develop relevant and reliable measures for the critical success factors identified in the first step. Step Three: Develop a strategic cost information system for supporting the firm = s overall strategy and for reporting critical success factors to appropriate managers. 5. What is the meaning of getting
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chpt 2 faq - FAQs Chapter 2 1. What are three or four...

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