Lesson 2 tt - tourism industry and market segmentation? 5....

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Lesson 2 1. What do we mean when we refer to segmenting a market? 2. Why do we segment the tourism market? 3. Identify and provide examples of the common approaches to segmenting the tourism market. 4. What are elastic and inelastic demand? How does this concept relate to the
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Unformatted text preview: tourism industry and market segmentation? 5. Why are business travelers so important to the travel industry? 6. Why are international travelers becoming more important to tourism service suppliers?...
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This note was uploaded on 10/26/2010 for the course ANSC 1401 taught by Professor Jackson during the Fall '09 term at Texas Tech.

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