KEYWORDS - Click to edit Master subtitle style KEYWORDS...

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10/27/10 Click to edit Master subtitle style KEYWORDS
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10/27/10 1.Experiential Retailing A retail strategy that transforms products and services into a total consumption experience. It satisfies emotional or expressive desires as well as rational or functional needs of the consumer. The sum of the product or service purchased is greater than either the performance or the emotional experience Example: Rainforest Cafe
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10/27/10 2. Atmospherics The controllable physical and nonphysical components of a store that are able to change customer and employee behaviors Example: Sound- Music in Abercrombie & Fitch Give an example of one factor that attributes to atmospherics and a store that that factor takes place in.
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10/27/10 3. Brand Awareness The extent to which consumers know about a brand and recognize that attributes associated with it. Example: Coach- C’s Give an example of a brand and why it has brand awareness.
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10/27/10 4. Brand Image The perceptions held by a consumer regarding a particular brand Example: Mercedes- Luxury List a brand and what you think is the brand image.
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10/27/10 5. Branding The cumulative image of a product or service that consumers quickly associate with a particular brand. It offers an overall experience that is unique, different, special, and identifiable.
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10/27/10 6. Brick-and-Mortar Retailer Retailers who offer goods for sale in store environment Using this term written a sentence .
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10/27/10 7. Category Killer Very large super retail stores that focus on a single merchandise category Example: Home Depot List 5 examples of a category killer
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KEYWORDS - Click to edit Master subtitle style KEYWORDS...

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