Mobile Phones new media

Mobile Phones new media - 10/27/10 Mobiles VS Internet and...

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Click to edit Master subtitle style 10/27/10 Mobile Phones Our Reliance on Ever-changing Technology and New media
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10/27/10 Interactions of Social Beings
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10/27/10 Mobile phone history
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10/27/10 Shift in technology First models Smaller screens Low level complexity No focus on visual messages Call and Latest models Larger screens Higher audio capabilities Higher visual capabilities SMS Songs, recordings, images, video Internet connection
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10/27/10
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10/27/10 Advertising OF mobile phones How is this portal which is considered to be a ‘gold mine’ for advertising, advertised to us? Target consumers: The number of mobile phone services in Australia has surpassed the number of Australians (ACMA, 2007). Use of device: Calls, texting, games, internet browsing, learning new skills, jokes, music,
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10/27/10 Ages of Mobile Phone Users Source: comScore Mobile,
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Unformatted text preview: 10/27/10 Mobiles VS Internet and Landlines Mobile phones offer: Mobility Easy access Multiple ownerships: (business/personal mobiles) Connectivity Symbolic bodyguard 10/27/10 Advertising: Sophistication of advertising for mobiles is often high, presenting the product in a way that makes them appear highly advanced and to be offering the consumer many new opportunities http://www.youtube.com/watch?v=0lfmlKYZ-vU Using techno-jealousy and humour to engage the consumer 10/27/10 One-on-one Advertising Platform Finding a way to advertise that does not abuse customer privacy Exclusion of SPAM Avoiding disharmony with customers, telcos, handset manufacturers, content providers and advertisers. 10/27/10 http:// www.youtube.com/watch?v=hQOPayPhOTQ...
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Mobile Phones new media - 10/27/10 Mobiles VS Internet and...

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