Chapter 9 Attention and Memory Textbook

Chapter 9 Attention and Memory Textbook - V isual Attention...

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Unformatted text preview: V isual Attention is Selective and Serial-propose by Anne Treisman= we automatically identify primitive features like color, shape, orientation, and movement whining an environment-Parallel Processing: process information at the same time, and attend selectively to one feature by effectively blockin g the further processing of others-Treismans visual search tasks= searching for targets; the others are distracters-While searching for a single feature (red stimulus) is fast and automatic, two features is seral (look at the stimuli one at a same time) and effortful (take longer and more attention) Ex. Conjunction Task= red colored Xs and Ys Auditory Attention Allows Elective Listening (Attention is Limited)-easy: listen to music and drive; hard: listen to 2 conversations at one- , T *-you need to direct your attention to the driving, which acquires additional attention-driving and listening to the radio are dangerous-talking with a passenger in the car is less hazardous than talking on a phone-the person on the phone doesnt know what is happening-a passenger can signal in many ways to pause as situations demand...
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This note was uploaded on 10/28/2010 for the course PSYCH 2 taught by Professor Don'tremember during the Fall '04 term at University of California, Berkeley.

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Chapter 9 Attention and Memory Textbook - V isual Attention...

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