Jared Hall - Jared Hall As I was watching the show The...

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Jared Hall As I was watching the show “The Persuaders” in the first chapter I find that how the clip relates to the chapters we have gone over is from the market research that goes into an advertisement. How does the advertiser grab the consumer’s attention since there are so many how can they insure that the message gets to the target market. In the airline example they used they used a great marketing campaign that was more marketing a lifestyle other than the product. The markets saw that as a risky idea, but when marketing I think you need to think outside the box and if you show the consumer happy images and a great lifestyle I think it grabs their attention and the goal I think of the that commercial is to just grab their attention and get them to look more into it. In Nike sneakers they discussed about brand loyalty so they want to make cult brand and focus on a formula that gives them something new, but always stays in the lines of the brand image. This is what we call brand choice a goto brand for many consumers. Apple does a similar job at this. Brand loyalty is built around building a family and relationship between the consumer and company and Saturn did a great job by bringing a homecoming of 45,000 Saturn owners
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Jared Hall - Jared Hall As I was watching the show The...

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