Unformatted text preview: sophisticated, lifestyle targeting Decision making – problem , search information , evaluate, product buy, outcome. You can change products categories or even make products feel that you need them. Buying and disposing – selling portable soup that you can throw away to save time, don’t go somewhere else just shop online at any time. Packaging is a big deal and can persuade a person into a certain image or show that the promotions are working product disposal goes as far as what the product is for and the intended life time frame. Household decision making – men vs woman male vs female. Family vs business, not always the targeted customer is the buyer....
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- Spring '10
- Marketing, Brand, men vs woman, famous French guy, Family vs business, dolls baking goods