Socio Notes - ItSept21,2010 Qualitativeresearch(Micro) o o o

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 It Sept 21, 2010 Qualitative research (Micro) o based on content and details o emphasis on few cases o focus on interactive processes, events Quantitative research (Macro) o Focused on quantity o Objective facts o Large samples o Used to make assertions about an entire population o Statistics Tools for Sociological research Microsociological –  o field research; aka participant observation – researcher becomes part of a  community or group Covert observation – research subjects are unaware Overt observation – role of researcher is known to the group Researcher may become biased Can’t generalize information to larger pop o Ethnomethodology – breaking social norms and record people’s  responses/reactions to behavior Ex of norms: what to wear to school, wearing clothes, how to eat, etc Make an effort to correct people
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o Controlled Experiments – experimental and control group Isolate cause and effect Difficult to say findings are applicable to real world o Content Analysis – systematically analyze cultural artifact (media, art, newspapers, novels, movies, music, graffiti, etc) Primarily qualitative, but also quantitative analysis o Evaluation research – check to see how well different policies and programs are doing “Does it work?” Can be either qualitative or quantitative o Historical research – examine sociological themes over time Official records, church records, town archives, private diaries, oral histories Usually qualitative but quantitative approaches are also used Macrosociological – o Survey research – questionnaire or formal interviews to gather info on the backgrounds, behaviors, beliefs or attitudes of a large number of people Can get a large amount of info quickly Not focused on details Based on personal interviews/questionnaires Based on a random sample of relevant population Prediction and probability o Sociology analyzes explains and predicts human behavior in terms of trends and probabilities
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Sampling – whole group is not possible o Smaller group is representative of whole population Statistics o Percentage – parts per 100 o Rate – parts per some number o Misuse of statistics: Spurious relationship Citing a correlation as a cause – reveals an association btwn things they  do not necessarily indicate that one thing causes the other Overgeneralizing – studying men and generalizing to men and women Building Bias – can be built into a questionnaire by little more than  careless wording Faking Data Using Data selectively – reports on only a few of the answers Ethics –  o whether or not subjects should know they are being studied or observed o Whether researchers have the right to hold their data in confidence from courts  or police without naming their research subjects
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This note was uploaded on 10/28/2010 for the course SOC 1013 taught by Professor Deborahl.matusko during the Spring '08 term at The University of Texas at San Antonio- San Antonio.

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Socio Notes - ItSept21,2010 Qualitativeresearch(Micro) o o o

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