Test 2 - SOCIAL PSYCHOLOGY the study of social interactions...

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SOCIAL PSYCHOLOGY – the study of social interactions Social influence (theoretical concept) occurs when another person affects how another acts used to explain behavior only see different behaviors based on this 2 types: 1. normative – occurs when your behavior changes because of other people to get a reward (tangible/intangible) or to avoid punishment Ex. Gaining approval or avoiding disapproval, fitting in, etc. 2. informational – occurs when behavior changes because of other people to get information from them (you learn something you didn’t know before) Nothing theoretical, but observation. Consequences of social influence 1. Conformity – people in a group act similarly Caused by 2 types of social influence: Public conformity – occurs when behavior doesn’t reflect how you feel Private(ly) (accepted) conformity – occurs when behavior does reflect how you feel Asch’s research on conformity – When people are alone making a judgment, they are much more likely to get an answer right. In the presence of incorrect others, you are 35% more likely to get the answer wrong. If a person is in a different room than the rest of the group, then dependent variable should change to 0% wrong. Ex. Line judgment test – shows public conformity when, in a group, confederates were used to exhibit judgment from the participant. 1/3 times, participant will go along with confederates. People in same room – experimental group People in different rooms – control group If experimenter repeats question, you’ll get the right answer every time. Line judgment test is good example of controlled experiment; experimenter has great control over variables. Objective/unambiguous question – there’s one clear answer (2+2=_ ) Objective/ambiguous ques. – one unclear answer (calc. answer, if you don’t know calc.) Subjective/unambiguous ques. – there’s more than 1 clear answer (no correct answer) Subjective/ambiguous ques. – mixed results (picking between 2 things you equally like) Social influence can make you side with their answer even though you thought differently. When you make a question more ambiguous, social influence is stronger. Ambiguous is based more on informational social influence than normative.
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This note was uploaded on 10/28/2010 for the course CHEM 1211 taught by Professor Bro during the Spring '10 term at Université de Genève.

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Test 2 - SOCIAL PSYCHOLOGY the study of social interactions...

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