Market and Industry Analysis

Market and Industry - Team 2 Market and Industry Analysis Market Size and Growth Trends Trends driving this market include a growing demand for

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Team 2 Market and Industry Analysis Market Size and Growth Trends Trends driving this market include a growing demand for high-tech equipment. Consumers in the target market desire such devices because they can be seen as a sign of success. The Market has been growing this last decade, as digital products have increasingly made their predecessors obsolete. The demand for digital electronics and media has been growing steadily. Our product is designed to satisfy the desires that this trend is creates. With the endless amounts of digital media consumers create; with digital photos and videos, there becomes a lack of space to display the contents. With a digital organizer, the consumer can consolidate their library of media to one place in the home or office. With this product, the consumer will be able to display these digital libraries on their walls, as well as keeping the office clutter free by consolidating the calendar with it. Having the items combined will keep daily tasks organized and keep stress levels to a minimum. The growing electronic demand indicates success for the business. However, this product may not be beneficial to all. For example, the late baby boomers may not have a desire for such a product, because all of their photos and videos may not be in electronic format. This product is may not cater to their desire. The target market for our product encompasses a large generation; one that is fluent with electronic form and functionality. This markets involvement with the trends of the last decade indicates a promising demand for our product. Industry Structure Our company produces digital organizational devices. These products will be manufactured in one main factory and then distributed to electronics stores in key metropolitan areas. Because we currently have more control over the production of our product than its distribution we will be able to focus more of our resources in streamlining our production cycle. We will look at structuring our company to focus on making organizational devices. We will focus on obtaining a supply chain management strategy. We plan on maintaining control of production by regulating resources and ideas from the beginning of production to the finished product. Ideally we will use retailers as our channel for getting our products to consumers. Some retailers that we would like to use to distribute the organizational devices are Sharper Image , Best Buy , and other stores of this nature. Another option for our business to distribute our product would be through direct channels. The Internet would be the best form of distribution for our newly founded company. As our business grows, and we expand our product lines, we could use other means of distribution like catalogues to reach customers.
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This note was uploaded on 04/03/2008 for the course MGT 300IW taught by Professor Allbriton,mitchell,bowers during the Spring '08 term at N. Arizona.

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Market and Industry - Team 2 Market and Industry Analysis Market Size and Growth Trends Trends driving this market include a growing demand for

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