Colgate-Palmolive - Marketing Analysis of Colgate Palmolive...

Colgate-Palmolive
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Unformatted text preview: Marketing Analysis of Colgate Palmolive Pakistan Submitted to Ms. Sara Khan Submitted by Aliya Sajjad Hasan Faraz Sarah Parvaiz Shan Abdullah MBA II April 28, 2000 Colgate Palmolive Pakistan Institute of Business Administration, Karachi 2 Colgate Palmolive Pakistan Table of Contents MARKETING ANALYSIS OF COLGATE PALMOLIVE PAKISTAN....................1 ..............................................................................................................................................1 ..............................................................................................................................................1 SUBMITTED TO ..............................................................................................................1 MS. SARA KHAN..............................................................................................................1 SUBMITTED BY...............................................................................................................1 ALIYA SAJJAD.................................................................................................................1 HASAN FARAZ.................................................................................................................1 SARAH PARVAIZ............................................................................................................1 SHAN ABDULLAH...........................................................................................................1 MBA II................................................................................................................................1 APRIL 28, 2000..................................................................................................................1 INSTITUTE OF BUSINESS ADMINISTRATION, KARACHI..................................2 TABLE OF CONTENTS..................................................................................................3 ACKNOWLEDGEMENTS..............................................................................................7 COLGATE PALMOLIVE ................................................................................................ 8 COLGATE PALMOLIVE (PAKISTAN) ........................................................................ 9 COMPANY HIERARCHY ............................................................................................. 10 COLGATE PALMOLIVE’S MARKETING ENVIRONMENT ................................ 11 3 Colgate Palmolive Pakistan T HE M ACRO E NVIRONMENT : ............................................................................................... 11 Demographic Environment: ...................................................................................... 11 Social and Cultural Factors: ..................................................................................... 11 Economic Conditions: ...................................................................................................
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