Copy of Planning Business Messages

Copy of Planning Business Messages - Composition Process of...

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Composition Process of Business Messages It involves three stages: planning, composing and completing. It is suggested that you use half your time for planning, one quarter for writing, and one quarter for completing your messages. Planning Business Messages Five Planning Steps 1. Identify/ define your purpose To decide whether to proceed To respond to audience To focus the content To establish the channel and medium Common purposes of business messages General Specific To inform To present the last month’s sales figure to the vice president of marketing To persuade To convince the marketing director of the need to hire more sales representatives To collaborate To help the personnel department develop a training program for new members of the sales staff Bovee and Thill (1995, 108) How to test your purpose Is the purpose realistic? Is this the right time?
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This note was uploaded on 10/29/2010 for the course MBA 4701 taught by Professor Wasif during the Spring '10 term at Andhra University.

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Copy of Planning Business Messages - Composition Process of...

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