Dairy_Milk_Marketing_Plan

Dairy_Milk_Marketing_Plan - Cadburys Dairy Milk Principles...

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Unformatted text preview: Cadburys Dairy Milk Principles of Marketing 1 Cadburys Dairy Milk Report presented to: Dr. Munzir Ishaq Report Submitted by: SYED ATTA-UR-REHMAN SYED ATTA-UR-REHMAN 2004-3-12-4066 2004-3-12-4066 Principles of Marketing 2 Cadburys Dairy Milk TABLE OF CONTENT Executive Summary ........................................................................................................ 6 Situation analysis ........................................................................................................... 7 Total market size: ......................................................................................................................................... 7 In Volume: ..................................................................................................................................................................... 7 In Value: ......................................................................................................................................................................... 7 Market share of Cadburys Dairy Milk: ..................................................................................................... 7 In Volume: ..................................................................................................................................................................... 7 In Value: ......................................................................................................................................................................... 7 Market share of competitors: ....................................................................................................................... 7 Hilal: .............................................................................................................................................................................. 7 Candyland: ..................................................................................................................................................................... 7 Nestle: ............................................................................................................................................................................ 8 REMARKS: ................................................................................................................................................................... 8 Distribution Model for Industry in a Line Diagram ..................................................... 8 Distribution model: ....................................................................................................................................... 8 Producer .......................................................................................................................... 8 Distributors ..................................................................................................................... 8 Retailer ................................................................................................................................
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This note was uploaded on 10/29/2010 for the course MBA 4701 taught by Professor Wasif during the Spring '10 term at Andhra University.

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Dairy_Milk_Marketing_Plan - Cadburys Dairy Milk Principles...

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