lectureSalesprmotion - other sales promotions to encourage...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Sales promotion Sales promotion offers an incentive to buy while advertising gives reason to buy. Consumer sales promotion: samples , coupon, cash refund offers, prices off, premiums,prizes,patronage rewards,free trials,warranties,tie-in promotions,cross promotion,point-of- purchase displays and demonstration Trade promotions : price off , advertising and display allowances,and free goods Business and sales force promotion: trade shows and conventions, contests, for sales reps and specialty advertising
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Sales promotion purpose , objective and role Facilitating the introduction of new products to the trade. Many retailers etc. will refuse to carry the new products unless given trade allowances, display allowances. Obtaining trial purchase from consumers. Marketers depend on free samples, coupon, and
Background image of page 2
Background image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: other sales promotions to encourage trial purchases of new products Stimulating sales force enthusiasm for new , improved or mature brands Invigorating sales of a mature . sales promotion can stmaulate sale fo a mature dbrand that requires a shot in the arm Holding current users by encouraging repeat purchases . . brand switching is a fact of life faced by brand managers Increasing brand usage by loading the consumers: consumers tend to use more when certain products such as snack foods, softdrinks when they have more of them at home . two for the price of one is a device often used to load the consumers Preempting competition by loading consumers Increasing on and off shelf space: rows of shelf space, or off-shelf space as end-aisle display...
View Full Document

This note was uploaded on 10/29/2010 for the course MBA 4701 taught by Professor Wasif during the Spring '10 term at Andhra University.

Page1 / 3

lectureSalesprmotion - other sales promotions to encourage...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online