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Unformatted text preview: other sales promotions to encourage trial purchases of new products Stimulating sales force enthusiasm for new , improved or mature brands Invigorating sales of a mature . sales promotion can stmaulate sale fo a mature dbrand that requires a shot in the arm Holding current users by encouraging repeat purchases . . brand switching is a fact of life faced by brand managers Increasing brand usage by loading the consumers: consumers tend to use more when certain products such as snack foods, softdrinks when they have more of them at home . two for the price of one is a device often used to load the consumers Preempting competition by loading consumers Increasing on and off shelf space: rows of shelf space, or off-shelf space as end-aisle display...
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