PROJECT soya supreme REVISED

PROJECT soya supreme REVISED - Error: Reference source not...

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Unformatted text preview: Error: Reference source not found Error: Reference source not found Error: Reference source not found ACKNOWLEDGEMENT All goodness belongs to Almighty Allah. Every creature has at last to vanish. First of all we would like to thanks Almighty Allah who has given us the intelligence to do oue work We are really thankful and grateful to Ms. Afsheen Danish who has given us the opportunity to prove our competencies and thanking her for her kind assistance and guidance. Not only she guided the overall class but also motivate us for the doing this project. Finally we are also very thankful to Mr. Amir Butt (Brand manager, Mezan Cooking oil) who helped us in completing this project by providing us with the relevant information. He spared his precious time whenever we asked for it. . TABLE OF CONTENT Introduction to company Introduction to company 4-5 4-5 Marketing plan Marketing plan 6 Target market Target market 9 Competitors Competitors 9-10 9-10 Swot Analysis Swot Analysis 11 11 New product Development: Smart Canola Cooking Oil New product Development: Smart Canola Cooking Oil 12 12 Marketing Mix Marketing Mix 13 13 Unique Selling proposition Unique Selling proposition 14 14 Target Market Target Market 14 14 Consumer analysis Consumer analysis 15-17 15-17 New product process New product process Initial screening Initial screening 18 18 Preliminary market assessment Preliminary market assessment 18 18 Preliminary technical assessment Preliminary technical assessment 18 18 Detailed market study Detailed market study 19 19 Predevelopment business & financial analysis Predevelopment business & financial analysis 19 19 Product Development Product Development 20 20 In house product Test In house product Test 20 20 Customer product testing Customer product testing 21 21 Trial Sell Trial Sell 21 21 Trial Production Trial Production 21 21 Pre commercialization business analysis Pre commercialization business analysis 21 21 Production Startup Production Startup 21 21 Market launch Market launch 21 21 Key success factors: Key success factors: Superior product Superior product 22 22 Well Defined Well Defined 22 22 Quality of Execution- Technological activities Quality of Execution- Technological activities 22 22 Technological Synergy Technological Synergy 23 23 Quality of Execution- Predevelopment Quality of Execution- Predevelopment 23 23 Market synergy Market synergy 23 23 Quality of Execution- Marketing Quality of Execution- Marketing 23 23 Market attractiveness Market attractiveness 23 23 Competitive Situation Competitive Situation 23 23 Top Management Support Top Management Support 23 23 Recommendation Recommendation 24 24 Conclusion Conclusion 25 25 EXECUTIVE SUMMARY This advertising project report is on Mezan Cooking Oil Mezan brand was launched in year 2000 from the platform of Paracha Textile Mills Limited (Ghee Unit) which is the fastest growing...
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This note was uploaded on 10/29/2010 for the course MBA 4701 taught by Professor Wasif during the Spring '10 term at Andhra University.

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PROJECT soya supreme REVISED - Error: Reference source not...

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