Brand - Link products and services to a promise. Simplify...

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What Is a Brand? Your brand is a vision, brought to life in each channel and at every touch point where your organization engages its audience Audiences can include customers, employees, prospects, vendors or any person your organization touches
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What is a Brand? A brand is a distinguishing name or symbol intended to identify goods or services of a seller and to differentiate those goods or services from competitors
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Purpose of Brand Inspire Inject your organization with heart and soul Motivate Spur action Connect Unify departments and divisions for “global” presence.
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Unformatted text preview: Link products and services to a promise. Simplify Clarify and crystallize your mission Inform Convey values, attributes, and advantages Purpose of Brand Fundamentally a brand is created to Establish and increase customer loyalty with products and services What Makes a Brand Powerful? Image Action Quality High quality products High quality services Consistency Product standards Service standards Message standards Graphic standards Brand Attributes Marketing mission Brand TOP BRANDS...
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This note was uploaded on 10/29/2010 for the course MBA 4701 taught by Professor Wasif during the Spring '10 term at Andhra University.

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Brand - Link products and services to a promise. Simplify...

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