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studyguidemidbcom - MW Lecture Lab MG M T 3160 STUDY GU IDE...

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Unformatted text preview: MW Lecture + Lab MG M T 3160 STUDY GU IDE - EXAM 1 (Headings relate to entire "blue headings"/sections in textbook) CHAPTER 1 Getting Ready for Business Communication 2.0: • T raditional model o Broadcasting and publishing • Social model o I nteraction and conversation • Hybrid model o Social model and traditional model Achieving Success in Today's Competitive Environment Communication: Information and meaning between senders and receivers • Written • Spoken • Electronic • Visual Benefits of communication: • Stronger decision making • Faster problem solving • Earlier warning of potential problems • I ncreased productivity and lower costs • Stronger business relationships • Clear, persuasive marketing messages • Enhanced professional images • Greater employee engagement • Better financial results for investors • Stronger connection with stakeholders Communicating in Organization Settings • I nternal – Planned communication – Casual communication • External – Planned communication – Unplanned communication • Formal – Upward – Downward – Horizontal • I nformal – Grapevine – Rumor mill – Social media Recognizing Effective Communication – Practical information – Factual information – Concise, efficient information – Clear expectations and responsibilities – Persuasion and recommendations Understanding what employers expect from you: – Organizing ideas and information – Expressing ideas and information – Listening actively to others – Communicating with diverse groups – Using communication technology – Writing and speaking effectively – Adapting to audiences and situations – Applying business etiquette – Communicating ethically – Managing time and resources Understanding the unique challenges of Business Communication: – Globalization and diversity – I nformation value – Pervasiveness of technology – Evolving organizational structures – Reliance on teamwork Globalization and Workforce Diversity • Challenges and advantages – Products and markets – Business partnerships – Workers and executives I ncreasing Value of Business I nformation • Knowledge workers – Competitive insights – Customer needs – Regulations and guidelines Pervasive Technology • Communication • Skill requirements • Competitive advantage Organizational Evolution • Tall structures • Flatter structures • Flexible structures • Corporate cultures Reliance on Teamwork • Business usage • Complex dynamics • Communication skills Communicating More Effectively on the Job Connect with the audience • M inimize communication bar riers • Use audience-centered approach • Improve communication skills • Give and receive feedback • Observe business etiquette Connect with the Audience • Communication process • Communication barriers • M ind of the audience Communication Process 1. Sender has an idea 2. Sender encodes the idea 3. Sender produces the message 4.4....
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  • Spring '10
  • cooper
  • communication process Communication, pu rpose, communication Unplanned communication, communication Casual communication

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studyguidemidbcom - MW Lecture Lab MG M T 3160 STUDY GU IDE...

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