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Unformatted text preview: British cultural studies and television did mention elements of Marxist assumptions, such as having concern with the generation and circulation of meaning in industrial societies. It also had the assumption that capitalist societies are divided societies. The social power is the power to get one's class or group interest served by the social structure as a whole. Marxist assumptions in the domain of culture, the contest takes the form of the struggle for meaning, in which the dominant classes attempt to naturalize the meanings that serve their interests into the common sense of society as a whole. Subordinate classes resist this process in varying ways and to varying degrees and try to make meanings that serve their own interests. Althusser felt ideology is not a static set of ideas imposed upon the subordinate by the dominant classes but rather a dynamic process constantly reproduced and reconstituted in...
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This note was uploaded on 11/01/2010 for the course MC 500 taught by Professor Enos during the Spring '10 term at Jackson State.
- Spring '10
- Mass Communication