MC430Reaction - similar campaign within seconds The ads...

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Jermaine Patrick MC 430 “Software can produce Ads” A Paris advertising agency has created CAI software that can produce basic advertisements. The software has to be programmed by humans and the demographic information has to come from somewhere. This technology may eliminate the creative team but not necessarily the research team. It may take a group of executives several days to months to produce a campaign. This software can create a
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Unformatted text preview: similar campaign within seconds. The ads were considered bland and formulaic but depending on your product. A creative human team could produce similar results at a much higher cost, and in these difficult financial times. The bottom line has become as important as a successful campaign....
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This note was uploaded on 11/01/2010 for the course MC 430 taught by Professor Nimox during the Spring '10 term at Jackson State.

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