MC430Reaction

MC430Reaction - similar campaign within seconds. The ads...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Jermaine Patrick MC 430 “Software can produce Ads” A Paris advertising agency has created CAI software that can produce basic advertisements. The software has to be programmed by humans and the demographic information has to come from somewhere. This technology may eliminate the creative team but not necessarily the research team. It may take a group of executives several days to months to produce a campaign. This software can create a
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: similar campaign within seconds. The ads were considered bland and formulaic but depending on your product. A creative human team could produce similar results at a much higher cost, and in these difficult financial times. The bottom line has become as important as a successful campaign....
View Full Document

Ask a homework question - tutors are online