Market Structures

Market Structures - MARKETSTRUCTURES Nimble Giants: Titans...

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MARKET STRUCTURES “Swooping In: How Discount Airlines Profited from Their Bigger Rivals’ Woes” by Scott McCartney In the marketplace, firms often seek to reach a goal of attempting to raise profits by capitalizing on an increase in demand or reducing the expenses of production. Two articles that touch on this concept are “Nimble Giants: Titans Swallow Wi-Fi, Stifling Silicon Valley” by Scott Thurm and “Swooping In: How Discount Airlines Profited from Their Bigger Rivals’ Woes” by Scott McCartney. Also common within each article is the description of a market place similar to an oligopoly, described in our textbook as a structure in which several central firms hold market power through entrenched barriers to entry. Within an oligopoly, a small number of firms are competing with each other that are mutually interdependent. In Scott Thurm’s article, the oligopoly is maintained and the uses of its power are examined; whereas Scott McCartney’s article discusses the dissent of an established oligopoly as the barriers to entry are broken down. The article “Nimble Giants: Titans Swallow W-Fi, Stifling Silicon Valley” discusses the
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Market Structures - MARKETSTRUCTURES Nimble Giants: Titans...

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