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Unformatted text preview: Punishment and reinforcement are applied to get the rodent to repeat or stop its operant behavior. The theory was that if this were successful on an animal, then it must surely work on human behavior as well. Included in Skinners research was superstitious behavior. In this particular type of research he chose to use pigeons to prove his theories. He used reinforcements to change the behavior of the pigeons. Since the pigeons believed that they must continue this behavior to keep receiving the reinforcement, the pigeons were deemed to be acting in a superstitious manner. This theory was also applied to humans. B.F. Skinners contributions to the psychological world were great in theory and action. By researching and successfully modifying animal and human behavior, the work of B.F. Skinner (3) has been a great success and will continue to be researched and experimented with for a long time to come....
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- Spring '10