Corporate Social Responsibility

Corporate Social Responsibility - 9-10-07 Corporate Social

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 9-10-07 Corporate Social ResponsibilityPublic goods: Parks, fire department, schools. oThese are under producedExternalities aka external costsC.Corporate Social Responsibility, CSR: Businesses concern for welfare of societyCompanies try and differentiate themselves so consumers will buy their productC1A.Responsiveness to needs of stakeholdersAKA Corporate citizenshipStakeholders: Any person or society affected/impacted by decisions of businessesoStarbucks has CSR reports- show the world that they careoNow there are marketing firms specialized for this areaCSR bases on: profit, competitive environment, longevity, industry, country, # of employeesoMonopoly: Are you expected to do more for CSR?(pg. 76) Case for: Underproduction of public goodsCase against: Point of business is to make business and govts responsibilityoNot everyone agrees its a valid part of businessC1B.Engaging in responsible conduct is often in the best interest of the businessDoing the right thing cause it benefits you in the end...
View Full Document

This note was uploaded on 11/01/2010 for the course BCOR 1010 at Colorado.

Page1 / 2

Corporate Social Responsibility - 9-10-07 Corporate Social

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online