Marketing- 4ps

Marketing- 4ps - 10-29-07: Marketing- The four Ps Finance...

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10-29-07: Marketing- The four Ps Finance continued o Strategic considerations and managing risk Diversification Spread the risk Asset allocation Where you put your$ Does not necessarily spread risk if the risk is the same for different assets Marketing o (definition in book) Evolution in Marketing o Product orientation Build in masses o Sales orientation o Consumer/Marketing Orientation We will make what consumers want o Next…stakeholder/quality? Definition and the four Ps o Product o Place (distribution channels) o Price o Promotion o Marketing mix Balance of 4 ps Four activities firm can control to achieve specific goals The Environment: development of marketing strategies o Social and culture Fat vs athlete, Philly vs boulder o Economic and demographic Laid off, inflation, college town, birth rate o Legal and political Kinds of ads running, misleading o Globalization and development status
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This note was uploaded on 11/01/2010 for the course BCOR 1010 at Colorado.

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Marketing- 4ps - 10-29-07: Marketing- The four Ps Finance...

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