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Unformatted text preview: 11-14-07: Operations Management, Guest speakerWhat is it and why is it important?Making the productoNot sexyoProducing goods and servicesUS lost share in 70s and 80s, needed a new approachDevelopment and administration of activities involved in transforming resources into goods. services, and ideascore creation of goods and servicesOperations includes tangible and intangible productsDifferences in manufacturing and delivering servicesoGoodsTangibleUniform processUniform outputManufactured before purchaseCustomer not involvedMinimal customer contactOutput storedEasy to measure productivity/ qualityoServicesIntangibleCustomized processes, less efficiencySpecialized outputPerformed after purchaseCustomer participatesHigh touchOutput perishableHard to measureNew strategies needed into new economic environment need to regain comparative advantage for USWhat kinds of decisions do operations managers make?...
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