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Unformatted text preview: Track with id cards 11- 5-07 The Marketing Mix: Promotion Communicating uses, features, values of a product to increase sales o Requires integration and coordination of promotion mix o Really hard to track which promotion is working o Hard to measure Advertising o Paid to communicate with people Ad skipping on tv, TIVO Personal selling o 1 on 1 contact o Expensive o Car sales & retail agents Publicity o Public relations- community service Calvin Klein Sales promotion o Coupons, rebates Push strategy o Advertise to consumer Pull strategy o Create demand from consumer o Ads for sleeping pills o You are asking for it...
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