9780273719632_pp01 - Slide 1.1 Chapter 1 Introduction to...

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Dave Chaffey, E-Business and E-Commerce Management , 4 th Edition, © Marketing Insights Limited 2009 Slide 1.1 Chapter 1 Introduction to e-business and e-commerce
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Dave Chaffey, E-Business and E-Commerce Management , 4 th Edition, © Marketing Insights Limited 2009 Slide 1.2 Learning outcomes Define the meaning and scope of e-business and e-commerce and their different elements Summarize the main reasons for adoption of e-commerce and e-business and barriers that may restrict adoption Outline the ongoing business challenges of managing e-business and e-commerce in an organization.
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Dave Chaffey, E-Business and E-Commerce Management , 4 th Edition, © Marketing Insights Limited 2009 Slide 1.3 Management issues How do we explain the scope and implications of e-business and e-commerce to staff? What is the full range of benefits of introducing e-business and what are the risks? How do we evaluate our current e-business capabilities?
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Dave Chaffey, E-Business and E-Commerce Management , 4 th Edition, © Marketing Insights Limited 2009 Slide 1.4 Figure 1.1 Google circa 1998 Source : Wayback machine archive: http://web.archive.org/web/19981111183552/google.stanford.edu
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Dave Chaffey, E-Business and E-Commerce Management , 4 th Edition, © Marketing Insights Limited 2009 Slide 1.5 The impact of the Internet on business Andy Grove, Chairman of Intel, one of the early adopters of e-commerce, has made a meteorological analogy with the Internet. He says: Is the Internet a typhoon force, a ten times force, or is it a bit of wind? Or is it a force that fundamentally alters our business? (Grove, 1996)
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Dave Chaffey, E-Business and E-Commerce Management , 4 th Edition, © Marketing Insights Limited 2009 Slide 1.6 E-business opportunities Reach Over 1 billion users globally Connect to millions of products Richness Detailed product information on 20 billion + pages indexed by Google. Blogs, videos, feeds… Personalized messages for users Affiliation Partnerships are key in the networked economy
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Dave Chaffey, E-Business and E-Commerce Management , 4 th Edition, © Marketing Insights Limited 2009
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This note was uploaded on 11/02/2010 for the course BUSSINES 210 taught by Professor Ali during the Spring '09 term at United Arab Emirates University.

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9780273719632_pp01 - Slide 1.1 Chapter 1 Introduction to...

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