cover page(final-2) - PLC justifications and marketing mix...

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Table of Contents 1. Executive Summary 3 2. Task-01 4 2.1 Introduction to PLC 4-5 2.2 Details of the selected Products 6 2.2.1 Munchee super cream cracker 6 2.2.2 TVS motorcycles 7 2.2.3 Prima Noodles 8 2.2.4 Samsung mobile 9 2.3 PLC Justifications 10 2.3.1 PLC Justification of Munchee super cream cracker 10 2.3.2 PLC Justification of TVS motorcycles 10 2.3.3 PLC Justification of Prima Noodles 11 2.3.4 PLC Justification of Samsung Mobile phones 11 3. Task-02 12 3.1 Details of the competitive products 12 3.1.1 Maliban smart Cream Cracker 12 3.1.2 Bajaj Motorcycles 13 3.1.3 Maggi Noodles 14 3.1.4 Nokia 15 3.2 SWOT analysis for the competitive products 16 3.2.1 Maliban Cream Cracker 16 3.2.2 Bajaj Motorcycles 17 3.2.3 Maggi Noodles 18 3.2.4 Nokia 19 4. Task-03 20 4.1 marketing mix tactics attacking competitors 20 4.1.1 Samsung mobile phones 20 4.1.2 Munchee super cream cracker 21 1
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4.1.3 TVS motorcycles 22 4.1.4 Prima Noodles 23 5. Conclusion 24 6. Limitations 25 7. References 26 2
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1. Executive Summary At the present, company’s use different methods to identify their position in the market as well as to be more innovative than their competitors. The assignment includes an over all analysis of four products in growth stage and its characteristics. Moreover the body includes swot analysis of competitors of identified products. Finally, the four Ps, product, place, price and promotion which are the elements of the marketing mix, are well analyzed attacking competitors. 3
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2. Task-01 2.1 Introduction to PLC The product life cycle concept reflects the theory products like, human beings, live a life. They are born (Introduction), they grow up (growth), they mature (maturity) eventually die (decline). Stages In the product Life Cycle Development Introduction Growth Maturity Decline Time Investment/Losses Characteristics of growth stage 4 Sale Curve Profit Curve
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2.2 Details of the selected Products Growth Marketing Objectives Stress Differentiation Costs Average cost per customer Profits Rising profits Customers Early adopters Sales Rapidly rising sales Competition Growing Product Offer product extension Price Price to gain market share Promotion Stress competitive differences Distribution More outlets 5
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2.2.1 Munchee super cream cracker Layers of rich creamy flavorful flaky textures pressed together and baked until evenly brown surfaces appear all over, Munchee Super Cream Crackers are light and flaky and lip smacking. These vitamin-enriched crackers are baked maintaining air pockets on both sides of the biscuit fulfilling international manufacturing standards. The brand “Munchee” is manufactured by Ceylon Biscuits Limited (CBL), which is conglomerate specializing in the food industry.ISO 9001, 14001 and ISO 22000 standards. Available in, 85g – Rs.35.00 130g – Rs.45.00 190g – Rs.70.00 290g – Rs.100.00 500g – Rs.165.00 2.2.2 TVS motorcycles 6
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TVS lanka (pvt) Ltd is the authorized dealer in Sri Lanka, for TVS two wheeler products. These products are manufactured in it’s mother company in India. TVS motor
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cover page(final-2) - PLC justifications and marketing mix...

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