12 - 1 StudentResponse A.TRUE B FALSE

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1.   Ventura Motors is following a concentration approach.    Student Response Value Correct  Answer Feedback A. TRUE 0%       B.  FALSE<br/><br/>      Score: 0/5    2.   What most consumers want is not a product, but    Student  Response Value Correct  Answer Feedback A. a service. 0%       B.  an idea.      C.  a way to get  a job done,  solve a  problem, or  gain some  enjoyment.      D.  prestige.      E.  low prices.       Score: 0/5    3.
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  Customer satisfaction is a goal of the marketing concept.    Student Response Value Correct  Answer Feedback A. TRUE 100%       B.  FALSE<br/><br/>      Score: 5/5    4.   James Johnson has developed a new product, found a store willing to sell it, and has  agreed to help promote the product's sale. He is engaging in    Student  Response Value Correct  Answer Feedback A.  retailing.      B.  marketing.      C. researching. 0%       D.  discounting.      E.  exchanging.       Score: 0/5    5.
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  XYZ Inc. is surveying customers as to what kinds of services they would like the company  to add. It is involved in the marketing function of    Student  Response Value Correct  Answer Feedback A.  buying.      B.  storing.      C.  financing.      D. marketing  research. 100%       E.  risk taking.       Score: 5/5    6.
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  To effectively implement the marketing concept, an organization must    Student  Response Value Correct  Answer Feedback A. meet its own  objectives  and satisfy  customer  needs. 100% 
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12 - 1 StudentResponse A.TRUE B FALSE

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