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1.   Social concerns have led marketers to design and market safer toys for children.    Student Response Value Correct  Answer Feedback A. TRUE 100%       B.  FALSE<br/><br/>      Score: 5/5    2.   When a grocery store maintains refrigerated units to hold ice cream until customers are  ready to buy it, the store is engaged in the marketing function of    Student  Response Value Correct  Answer Feedback A.  selling.      B.  transporting.      C. storing. 100%       D.  marketing  research.      E.  risk taking.       Score: 5/5    3.
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  The exchange process is    Student  Response Value Correct  Answer Feedback A.  value added  to products.      B.  at the heart  of all  business.      C.  the price of a  product.      D. satisfaction  of the seller's  needs. 0%       E.  the source of  credit.       Score: 0/5    4.
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  Because Porsche emphasizes the luxury sports segment of the automobile market, its  marketing strategy appears to be the    Student  Response Value Correct  Answer Feedback A. concentration  approach. 100%       B.  multisegment  approach.      C.  total-market  approach.      D.  narrow-focus  approach.      E.  expensive  approach.       Score: 5/5    5.   A marketing strategy is a plan of action for developing, pricing, distributing, and promoting  products that meet the needs of specific customers.    Student Response Value Correct  Answer Feedback A.  TRUE      B. FALSE<br/><br/> 0%       Score: 0/5    6.
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  After analyzing its own resources and unique abilities, a company is now trying to  determine what group of customers it can satisfy with a good or service. It is in the process  of choosing a    Student  Response Value Correct  Answer Feedback A.  production  strategy.      B. target market. 100%       C.  sales plan.      D.  geographical  region.      E.  product line.       Score: 5/5    7.   Which of the following can be changed quickly to stimulate demand or respond to  competitors' actions?    Student  Response Value Correct  Answer Feedback A.  Product      B.  Place      C.  Promotion      D.  Price      E. Planning  0%       Score: 0/5    8.
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  If a store manager provides a refund when a customer is unhappy with a product for any  reason, and the store's customers return to shop at this store because of this customer  satisfaction policy, the store is demonstrating    Student  Response Value Correct  Answer Feedback A. the  marketing  concept. 100% 
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This note was uploaded on 11/04/2010 for the course ART art taught by Professor Art during the Spring '10 term at Art Inst. San Diego.

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