GapAnalysisGlobalCommunications

GapAnalysisGlobalCommunications - Gap Analysis Global...

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Gap Analysis: Global Communications 1 Running head: GAP ANALYSIS: GLOBAL COMMUNICATIONS Gap Analysis: Global Communications Charles M Mobley University of Phoenix
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Gap Analysis: Global Communications 2 Gap Analysis: Global Communications Global Communications is a communications company. The business is suffering because of increased competition. Cable companies offer bundle packages. Global Communications does not currently offer products like the cable companies. Partnering with a satellite provider will allow Global Communications to enter small and consumer businesses. Profit losses have been a realization for the company. The business plans to battle the low revenues by outsourcing its workforce. This has led to ethical dilemmas. Stockholders no longer show interest and market prices have fallen. Issues facing the company can lead to opportunities. Global communications cannot be blind and learn from mistakes and choices. Satisfaction is vital to stakeholders. Each stakeholder has a different set of values and principles viewed as important. Global Communications has to devise a plan to handle the needs of each group. An end-state vision should be held by the stakeholders. To reach this state the company will have to overcome several gaps. Issue and Opportunity Identification Global Communications has many issues. These issues also lead to possible opportunities. Conflicts or issues permit growth in the company. Too much conflict can hurt Global Communications. Communication channels, hierarchical communication, media richness, job satisfaction, and conflict are concepts facing Global Communications. Communication Channels Two main types of communication channels are verbal and nonverbal (McShane & Von Glinow, 2005). Global Communications uses verbal channels. They convey the company messages though the Internet, board meetings and face-to-face meetings. The leadership council allowed the union to learn about outsourcing through a nonofficial channel. This breakdown in
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Gap Analysis: Global Communications 3 communication led to troubles between workers and upper management. Global Communications can turn this problem into an opportunity. The company can learn from the mistake and bridge the management – employee gap. Hierarchical Communication Hierarchical Communication is the transfer of information in an upward or downward path including one employee with formal authority (Kreitner &Kinicki, 2004). Global Communications has diminishing investment returns and interest. Acquiring efficient hierarchical communication will help alleviate the problem of stock interest. Senior leadership should report upward to the stockholders. Open communication can rid anxieties. New technological communication methods can build stockholder confidence. Media Richness
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GapAnalysisGlobalCommunications - Gap Analysis Global...

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