F09Sess4 6s - IE/PSY 577 Field Observation Advantage...

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1 IE/PSY 577 Session 4 Research Design 2 IE/PSY 577 Session 4 Research Methods Descriptive Methods Naturalistic (Field) Observation Surveys and Questionnaires Numerous others Correlational Research Differential Research Experimental Methods Between-Subject Designs Within-Subject Designs Complex Designs 3 IE/PSY 577 Session 4 Field Observation Description Careful, usually prolonged observation of behavior without direct intervention Focuses on real-world interactions with a product or system Example The actions of an aircraft crew are observed unobtrusively and recorded 4 IE/PSY 577 Session 4 Field Observation Advantage Minimizes artificiality Provides a good starting place to gather information about use of a product or system in the real-world context Disadvantage Often difficult to remain unobtrusive Can’t explain why certain patterns of behavior were observed 5 IE/PSY 577 Session 4 Interview Description Method of gathering information in which the interviewer asks users questions Two types: structured and unstructured Example Asking users their opinions about various aspects of an interface 6 IE/PSY 577 Session 4 Interview Advantages Can gather data on difficult-to- observe aspects of behavior Can get users to elaborate on points Has a qualitative focus Disadvantage Subject bias Experimenter bias
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F09Sess4 6s - IE/PSY 577 Field Observation Advantage...

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