Class 3 Intro to STDP - Copyright © 2009 Indiana...

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Unformatted text preview: Copyright © 2009 Indiana University Click to edit Master subtitle style Introduction to Segmentation M370 John Talbott Faculty Department of Marketing Fall 2010 Copyright © 2009 Indiana University Copyright © 2009 Indiana University Copyright © 2009 Indiana University Key Points from Class 3 • The company has a large degree of influence and control over its micro- environment. • Planning and preparation are important for dealing with the Macro-environment which the company cannot control. • Can you distinguish between macro and micro environment players? • Purchases with higher investment tend to result in more cognitive dissonance. Copyright © 2009 Indiana University Copyright © 2009 Indiana University SEGMENTATION TARGETING DIFFERENTIATION • STDP Copyright © 2009 Indiana University Copyright © 2009 Indiana University STDP { A 7 6 C 1 B 6 5 -5 8 9 1 -8 A 4 C -B 9 D 7 -7 2 1 0 9 F 0 5 7 1 5 } Segment { F 5 6 1 9 C A-4 9 4 -2 F 4 6 -B E 1 2 -1 4 E 9 7 A 6 5 7 4 D F } Target...
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This note was uploaded on 11/05/2010 for the course BUS F370 taught by Professor Tom during the Spring '10 term at Indiana Institute of Technology.

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Class 3 Intro to STDP - Copyright © 2009 Indiana...

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