Class 3 Intro to STDP - M370 Click to edit Master to...

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Copyright © 2009 Indiana University Click to edit Master subtitle style Introduction to Segmentation M370 John Talbott Faculty Department of Marketing Fall 2010
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Copyright © 2009 Indiana University Key Points from Class 3 The company has a large degree of influence and control over its micro- environment. Planning and preparation are important for dealing with the Macro-environment which the company cannot control. Can you distinguish between macro and micro environment players? Purchases with higher investment tend to result in more cognitive dissonance.
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Copyright © 2009 Indiana University SEGMENTATION TARGETING DIFFERENTIATION STDP
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Copyright © 2009 Indiana University STDP {A76C1B65-5891-8A4C-B9D7-72109F057155} Segment {F5619CAA-4994-2F46-BE12-14E97A6574DF} Target {CA3CDA24-552B-D64A-81A4-3B5C5B72CE47} Differentiate {5C8E9E0E-F16F-A046-9A21-92E48F4DF19E} Position From the Huddle of humanity create clusters Pick Clusters based on potential and company strengths.
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