Class14 IMC2 - Copyright 2009 Indiana University IMC...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Copyright 2009 Indiana University IMC Personal Selling and Sales Promotion Class 14 M370 John Talbott Faculty Department of Marketing Icore Fall 2010 Copyright 2009 Indiana University Copyright 2009 Indiana University Copyright 2009 Indiana University Research about effective Advertising. 4 Effective tools for creative that delivers ROI Geico and its use of mass market communications directing customers to on single point of sale is very powerful. A game changer in the insurance world Geico also uses a consistent value proposition across all communication channels. This integration of approach is IMC. Chart on slide 7 indicates general preferences for communication based on market, product, and price. Public Relations is an increasingly powerful tool for communication. It is much more integrated with overall advertising than in the past. Its is difficult to get a message through to consumers as they receive thousands of them daily. Creativity Opt-In Consumer created content Measureable approaches to one to one communication are gaining favor with companies and growing relative to other media. Objective and Task approach to budgeting is the only legitimate way to create a communication budget. Points to Review from Last Class Copyright 2009 Indiana University Copyright 2009 Indiana University Learning Goals Understand the role of personal selling in the IMC process....
View Full Document

This note was uploaded on 11/05/2010 for the course BUS F370 taught by Professor Tom during the Spring '10 term at Indiana Institute of Technology.

Page1 / 23

Class14 IMC2 - Copyright 2009 Indiana University IMC...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online