Class+17+Global+Marketing

Class+17+Global+Marketing - Copyright © 2009 Indiana...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Copyright © 2009 Indiana University Click to edit Master subtitle style Global Marketing M370 John Talbott Faculty Department of Marketing Fall 2010 Copyright © 2009 Indiana University Copyright © 2009 Indiana University Copyright © 2009 Indiana University Exam Prep: • Look for alignment between assigned readings and class notes/lecture. If I talked about it then it is more likely to be on the assessment. • Pay Attention to the HBR Readings. • Review those sections of the readings that were cited or mentioned in class or where there is obvious overlap in material. • Quantitative pricing and breakeven Copyright © 2009 Indiana University Copyright © 2009 Indiana University Couple of VDN points • When manufacturers use wholesalers to bring their goods to consumers it’s called “indirect” distribution. • When companies like Fossil and Nike move forward to become retailers or use the internet it is often called “direct” distribution. • In addition to multi-channel marketing many retailers are now selling the same products. For example Kroger sells gas Copyright © 2009 Indiana University Copyright © 2009 Indiana University Review from last class • VDN create value for consumers and are a series of intermediaries which collaborate to bring a benefit to consumers. • Disintermediation occurs when innovation or re-alignment of process occurs in a VDN • Place can be a powerful weapon in differentiating a market offering. • Multi-Channel distribution is a response Copyright © 2009 Indiana University Copyright © 2009 Indiana University Global Marketing • Who is the United States largest trade partner? • Who signed the NAFTA agreement?...
View Full Document

{[ snackBarMessage ]}

Page1 / 26

Class+17+Global+Marketing - Copyright © 2009 Indiana...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online