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MGT301MidtermSpring20102

MGT301MidtermSpring20102 - MIDTERM EXAMINATION Spring 2010...

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MIDTERM  EXAMINATION  Spring 2010 MGT301- Principles of Marketing (Session - 2)  Ref No:  Time: 60 min  Marks: 47 Student Info  StudentID:  Center:    ExamDate:   5/29/2010 12:00:00 AM For Teacher's Use Only    Q No. 1 2 3 4 5 6 7 8 Total Marks Q No. 9 10 11 12 13 14 15 16 Marks Q No. 17 18 19 20 21 22 23 24 Marks Q No. 25 26 27 28 29 30 31 32 Marks Q No. 33 34 35 36 37 Marks
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      Question No: 1    ( Marks: 1 )    - Please choose one Which one of the following statements by a company chairman BEST reflects the marketing concept?           We have organized our business to satisfy the customer needs           We believe that marketing department must organize to sell what we produce           We try to produce only high quality, technically efficient products           We try to encourage company growth in the market      Question No: 2    ( Marks: 1 )    - Please choose one   Some banks have increased their market share by offering accounts especially for children in another city. This example illustrates which of the following growth strategies?           Market penetration           Market development           Horizontal diversification           Conglomerate diversification     http://vustudents.ning.com Question No: 3    ( Marks: 1 )    - Please choose one   Person’s pattern of living as expressed in his or her psychographics represents which one of the following concept?           Personality           Culture           Lifestyle           Motive      Question No: 4    ( Marks: 1 )    - Please choose one Inelastic demand in industrial markets refers to which of the following situation?           Demand for a given product fluctuates very little over time.           Price increases or decreases will not significantly alter demand for a given product.           The demand for one product depends heavily on the demand for another product.           Supply for a given product cannot keep up with the demand for it.      Question No: 5    ( Marks: 1 )    - Please choose one   Income segmentation is used to target which of the following groups?           Affluent           Middle class           Lower income class
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          All of the given options      Question No: 6    ( Marks: 1 )    - Please choose one   Which of the following are those products purchased for further processing or for use in conducting a business?           Unsought products           Specialty products           Shopping products           Industrial products http://vustudents.ning.com      Question No: 7    ( Marks: 1 )    - Please choose one  
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