F10 MKTG 3104 Student 03. Scanning the Environment

F10 MKTG 3104 Student 03. Scanning the Environment - Click...

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Unformatted text preview: Click to edit Master subtitle style MKTG 3104 SCANNING THE ENVIRONMENT 11/5/10 CLASS OBJECTIVES 1. Understand the importance of environmental scanning 2. Explain ways to improve the quality of environmental scanning 3. Evaluate two specific aspects of the economic and social environments 11/5/10 Situation (SWOT) Analysis { 9 0 1 E D 6 B 0 -9 E 6 2 -4 1 E 5 -A 2 A 5 -E 5 E 0 E D 9 A 8 7 F 4 } S trengths W eaknesses O pportunities T hreats { 5 A C 2 6 F 6 4 -6 D 0 3 -4 7 E 4 -9 6 A 2 -9 2 F 7 5 1 3 1 6 } Organization { C 1 9 2 B 9 6 -A 1 0 D -4 C A F -A 2 0 5 -2 7 0 D E 3 E 6 7 C 1 } Industry Trends Environment { 3 0 9 0 8 9 C -0 6 D C -4 3 B 3 -B 5 C 7 -D 1 E B 8 0 2 0 E C 0 C } Customers { 6 E 2 0 B 7-A D 6 2 -4 D 5 0 -A 8 2 0 -4 E 4 2 F C D 6 7 4 A } Competition Evaluate external factors Evaluat e internal factors 11/5/10 How Marketers Get Information about the Environment Marketing Research Process of defining a problem or opportunity, systematically collecting and analyzing information, and recommending an action....
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F10 MKTG 3104 Student 03. Scanning the Environment - Click...

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