F10 MKTG 3104 Student 6. Organizational Buying Behavior

F10 MKTG 3104 Student 6. Organizational Buying Behavior -...

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Click to edit Master subtitle style 11/5/10 Marketing 3104
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Click to edit Master subtitle style 11/5/10 Content Objectives for Contrast organizational buyers and consumers Analyze a recent high profile case of organizational buying issues Explain the role of the buying center Distinguish three types of buy classes
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Click to edit Master subtitle style 11/5/10 Who are Organizational Organizations and government agencies that buy goods and services for their own use or for resale Tanner buyers hide, chemicals Thread manufacturer buys cotton, nylon… Shoe manufacturer buys designer services, leather, thread, dyes, equipment, components, accessories, packaging…
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Click to edit Master subtitle style 11/5/10 Who are Organizational Organizations and government agencies that buy goods and services for their own use or for resale Larger markets (in $) than consumer markets NAICS (North American Industry Classification System ) classifies organizational buyers into industry segments 31- manu 316-leather manu… ex Monitor growth
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11/5/10 Types of Organizational Federal, state, local agencies Industrial Markets Resellers Governme nt Resell without any reprocessing
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F10 MKTG 3104 Student 6. Organizational Buying Behavior -...

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