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Unformatted text preview: customer even noticing Types of Change 1. Reactive change- making changes in response to problems or opportunities as they arise- less time to think and get resources 2. proactive change - planned change involves making carefully thought-out changes in anticipation of possible or expected problems or opportunities Forces for change---1. demographic changes- diversity wise 2. market changes- causing new alliances and etc 3. technological advancements 4. social and political parties - llike drinking habits change wine sales INTERNAL 1. employee problems- job satisfaction 2. managers' behavior -conflict -like personality clash , may cause transfers Areas in which change is often needed: PEOPLE: perceptions (underpay feel), attitudes (managers), performance (pay by hr or windows), skills (improving with tech for ex) TECHNOLOGY-inputs to outputs and give comp adv STRUCTURE- divisional to matrix because one acquires another STRATEGY- to keep up...
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This note was uploaded on 11/04/2010 for the course MKTG 3340 taught by Professor Smith during the Spring '10 term at Roanoke.
- Spring '10