Western Giants and Japan

Western Giants and Japan - Western Giants and Japan The big...

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Western Giants and Japan The big get bigger - mostly And older. Legends of Advertising 0. Bill Bernbach droll humor/simple visuals 1. Leo Burnett inherent drama 2. David Ogilvy Precise British Creative Revolution 3. Others-other revolution From 0. Research to Planning 1. Shooting film to Star Wars . 4. Newest Innovations 2. Tech led 3. R/GA, AKQA, Razorfish 4. ALL U.S. LED Geographic Review Pqat ! Western Gisnts +Japan + Australia NAFTA 1. U.S. 5. Economic, Ad Power 6. Pop culture leader--Music/Film 7. Ad Spend $140 billion 5. Japan about $40 billion 6. Germany, China, UK $ 18 -- $22 billion . 8. Business Leadership 7. Holding co. 0. First Harper, Then OMNICOM 8. Spinoffs 9. Biggest Contribution 1. Internet INTERNET
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9. Most dynamic media (delivery vehicle) 10. Affects most media 11. New way to 10. Watch tv, film 11. Read Books Magazines Newspapers 12. Catch up on news/sports/weather 12. Check out prices . 13. Lost Leadership 13. Scandinavia 14. S. Korea . 14. Suffered (as others) two recessions 15. Western recovery leader 15. Downsizing,outsourcing, rightsizing 16. Prior led to productive innovation/current disturbing Signs of life 16. Autos -- Foreign or American? 17. American icons/Americana Culture 18. Individualistic, masculine. Short term 19. Not as dominant 17. Change ways? 18. Cultural Compromise Canada Positives 20. Tenth in ad spending/11th in awards 21. Recovered from economy better faster 22. Import/immigration more open 23. Made the tough economic decisions . English speaking Canada 24. Culture identical to U.S. 25. Lower GDP MN Friendly 26. Media open/Available 27. (U.S. - phobic) Mexico
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28. Declining power 29. Decreasing ranking ad spend/creative awards 30. Increased violence/low cost losses EU 31. More money than any other political entity 19. GDP 70% -75% of U.S. 32. Driving economic force 33. Identity looser w/ east & south expansion . Lead Market 0. Cross-border advertising 1. Rules/Regs Ambivalent to U.S. 2. “Love” Product
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Western Giants and Japan - Western Giants and Japan The big...

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