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Unformatted text preview: is a medium-sized white bolded text which reads Get Explosive Results. The orange flames in the background of the three bottles represent the calories the consumer will burn if they try the product. The flames can also mean that the product is so hot its burning up. Finally at the bottom in smaller white bolded text, the company claims they added 25% more chewies. Betancourt is targeting people who want to burn calories and help their body look better than ever before. Chewies help their goal by saving the consumer from nasty supplements other companies offer and a delicious candy that people can just enjoy without having any intentions to burn calories. The company did a great job in drawing attention to a viewer and keeping their ad short but effective....
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- Fall '10