Mercedes_rough_draft - The popularity of auto vehicles in...

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The popularity of auto vehicles in the United States ranks number one in the world. That is why most Germany and Japanese car makers sell twice more cars in this country than in their own country. In order to compete with the local giants, these foreign car makers work really hard on the quality of their products and service as well as their promotion methods and advertising strategy. Among them, Mercedes-Benz is a really successful brand and it did a great job on advertising its vehicles. As a result, it dominates the luxury car market for decades, and its S-Class has ranked as the best-selling luxury flagship sedan. In the advertisement I chose, "Even Cars Need A Hero", Mercedes used three pages to describe its flagship S-Class. On the top of the first page, there is a big picture of the brand new Mercedes S600 sedan shining on black and dark blue background that suddenly caught my eyes. On the top of the car is the Mercedes logo which consists of a simple depiction of a three-pointed star that represents its domination of the land, the sea,
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Mercedes_rough_draft - The popularity of auto vehicles in...

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