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Unformatted text preview: Marketing 301 – Chapter 3 Notes M icroenvironment – the actors close to the company that affects its ability to serve its customers The Company – management, finance , research; harmony in all aspects The Suppliers – partners to delivering customer value Marketing I ntermediaries – help the company promote, sell, and distribute its product to final buyers • Physical distribution firms – help stock and move goods to destinations • Marketing services agencies – target and promote its products • Financial Intermediaries – include banks, credit companies, insurance companies, and other businesses that help finance transactions Competitors – gain strategic advantage Publics – group that has an actual or potential interest in or impacts an organization’s ability to achieve its objectives • Financial – influences ability to obtain funds. Banks, Investment houses, stockholders • Media Publics – carries news features and editorial opinion • Government – truth in advertising, • Citizen-action – the consumer organizations, environmental groups, minority groups • Local – neighborhood residents, and community organizations • Internal – workers, managers, board of directors, and volunteers Customers •...
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- Marketing, Natural environment, envi ronment