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Unformatted text preview: Marketing 301 Chapter 3 Notes M icroenvironment the actors close to the company that affects its ability to serve its customers The Company management, finance , research; harmony in all aspects The Suppliers partners to delivering customer value Marketing I ntermediaries help the company promote, sell, and distribute its product to final buyers Physical distribution firms help stock and move goods to destinations Marketing services agencies target and promote its products Financial Intermediaries include banks, credit companies, insurance companies, and other businesses that help finance transactions Competitors gain strategic advantage Publics group that has an actual or potential interest in or impacts an organizations ability to achieve its objectives Financial influences ability to obtain funds. Banks, Investment houses, stockholders Media Publics carries news features and editorial opinion Government truth in advertising, Citizen-action the consumer organizations, environmental groups, minority groups Local neighborhood residents, and community organizations Internal workers, managers, board of directors, and volunteers Customers...
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