MGMT 301 MODULE 2 Part 1 & 2

MGMT 301 MODULE 2 Part 1 & 2 - MGMT 301 MODULE 2 Click...

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Click to edit Master subtitle style 11/5/10 MGMT 301 MODULE 2
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11/5/10 Lecture 1
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11/5/10 Components of the Macro Enviornment Social Values – managers keeping track of culture changes (McDonalds Parfait) Law and Politics – comply with agencies and lobby to change it Demographics – who is buying what, their disposable income Technology – pace of acceptance,
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11/5/10 Components of Competitive Environment Substitutes – choices Rivals – includes relative businesses Suppliers – cows for McDonalds Buyers New Entrants
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11/5/10 Stakeholders Groups and individuals who affect and are affected by the organization Make a contribution to organization because of inducement
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11/5/10 Stakeholder Analysis Stake Contribution Inducent Employees labor/talent $, status Stakeholder Capital Capital gains/dividends Community Base, Location Jobs, Taxes Suppliers Cows, rescources Revenues, cut Government Regulations General welfare
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11/5/10 Strategies for Managing the Enviornment Cooperative Action Contracting – legal agreement between 2 parties Cooptation – absorbing new elements into organization to avert threat Coalition – join forces for common purpose
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11/5/10 Strategies for Managing Enviornment Independent Action Competitive aggression – exploiting a distinctive confidence Competitive Pacification – decide can’t beat them join them Public Relations – establishing and maintaining a good image Voluntary Action
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11/5/10 Moving to a different Enviornment Domain Selection – choose where to play (look for best place for adv.) Diversification – many different products/businesses Mergers and Acquisitions – joining forces Divestiture – sell of things that aren’t working
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11/5/10 Environmental Attractiveness Attribute Player Now Thinking of Getting In Competitors Many & Few ” Many & Few ” Substitutes Many & Few ” Barriers to Entry High P Low & High P Low & Brand Loyalty Depends Depends
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11/5/10 Strategy
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11/5/10 Strategy 1.
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This note was uploaded on 11/04/2010 for the course MANGT 300 taught by Professor Stone,johncharle during the Spring '07 term at Penn State.

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MGMT 301 MODULE 2 Part 1 & 2 - MGMT 301 MODULE 2 Click...

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